![A man views gold jewellery at the international jewellery fair in Vicenza, Italy in this January 15, 2008 file photo. Italian jeweller Franco Pianegonda knows that his company is small and that A man views gold jewellery at the international jewellery fair in Vicenza, Italy in this January 15, 2008 file photo. Italian jeweller Franco Pianegonda knows that his company is small and that](https://l450v.alamy.com/450v/2d1awyr/a-man-views-gold-jewellery-at-the-international-jewellery-fair-in-vicenza-italy-in-this-january-15-2008-file-photo-italian-jeweller-franco-pianegonda-knows-that-his-company-is-small-and-that-market-logic-often-throws-such-firms-in-the-arms-of-bigger-rivals-but-pianegonda-founder-and-owner-of-the-well-known-italian-silver-jewellery-maker-bearing-his-name-believes-his-firm-with-24-million-euros-3518-million-in-annual-sales-can-survive-tough-competition-without-turning-either-prey-or-predator-reutersmanuel-silvestri-to-match-feature-italy-jeweller-italy-2d1awyr.jpg)
A man views gold jewellery at the international jewellery fair in Vicenza, Italy in this January 15, 2008 file photo. Italian jeweller Franco Pianegonda knows that his company is small and that
![Franco Pianegonda, Silver Necklace and Bracelet (Lot 323 - Veterans Weekend Gallery AuctionNov 12, 2016, 9:00am) Franco Pianegonda, Silver Necklace and Bracelet (Lot 323 - Veterans Weekend Gallery AuctionNov 12, 2016, 9:00am)](https://www.lelandlittle.com/images/inventory/large/224/224197_6.jpg)
Franco Pianegonda, Silver Necklace and Bracelet (Lot 323 - Veterans Weekend Gallery AuctionNov 12, 2016, 9:00am)
![PIANEGONDA | Jewelry | Pianegonda Italian Designer Franco Pianegonda Sterling Svr Necklce Earring Set | Poshmark PIANEGONDA | Jewelry | Pianegonda Italian Designer Franco Pianegonda Sterling Svr Necklce Earring Set | Poshmark](https://di2ponv0v5otw.cloudfront.net/posts/2022/07/18/62d599ccf0f28c36ee39dbee/m_6377f686fb7304d1abd68b0a.jpg)